Marketing for small to medium-sized healthcare businesses
We help you tell your story with clarity.
Your business is growing. You have repeat customers, and they’ve left great reviews. You have a steady stream of referrals…
But you need help getting your messaging across on your website or your marketing channels.
At Arabella Marketing, we help you tell stories that resonate with potential and current customers.
What we hear from founders like you
You’re building a business you’re proud of, but you need more people to hear about it.
Only you and your small team understand the business
You’ve earned trust from customers. But you can’t be in every room. You need a system to spread the word about your business so more customers discover you.
Your website doesn’t capture the nuances of your business
It says what other healthcare businesses in your niche say, or something slightly different. What actually makes people choose you isn’t showing up like you’d want it to.
You’ve heard that you need better marketing & lead gen
But you’re not sure what or when to post, and whether any of it reaches the people who’d actually benefit from your services. And you don’t want to post content just because.
Plainly said
What we mean when we say “data-driven”
Think about what you know to be true about your business.
Start where you are.
Our team can help you build your marketing system from the ground up. Or, if you already have a system but need extra help, we help you develop content to generate more leads.
We build the entire system for you
A guided workshop series that gives you a unique brand, website, digital marketing channels, and a system you can keep running yourself.
- Your story and what makes you different
- A website that sounds like you
- Social channels set up and ready
- Email templates to automate follow-up
- A simple way to see what’s working
You have the system, but need the content
Ongoing content built from your expertise, story, and brand identity. We work with the channels you already use to target your ideal customers.
- Content planned around what your buyers ask
- Posts written in your voice, not a generic one
- Website pages refreshed as things change
- Email templates you can reuse
- A monthly check on what’s working, or isn’t
Not sure which one? That’s normal — let’s talk about where you are and what you’re thinking.
Who actually buys from you
Your repeat customers who keep sending you referrals. The reasons new customers pick up the phone to schedule a consultation. There’s always a pattern that speaks to your excellence.
What they actually say
The honest feedback you get from customers. The unbiased Google reviews. The reason someone picked you over the cheaper option. That’s your marketing material that needs to be published.
What’s already worked
How your last 10 customers found you. Where they look for businesses like yours. It takes an afternoon to work out, and it informs how you find the next 10.
All of this — and more — is the raw material. Everything we build for you is based on what you share with us.
How we can partner
Who you'd work with
I’ve spent 5+ years working on marketing projects across healthcare, financial services, and technology. I’ve mostly worked with small and mid-sized companies, so I understand what it’s like to tell your story.
Most business owners understand why their customers return. But they’re often so busy building the business that these thoughts and ideas don’t make it out of their heads, yet they are powerful marketing tools.
I started Arabella Marketing to help you tell your story more clearly and develop a brand customers can relate to.
What it looks like to work with us
We keep things simple
You’re the expert. You know your business well. We’re simply here to work with your team and tell your story.
You keep it all
Your website, your accounts, your documents. We’re just helping you build, but all the output belongs to you.
We advise when we need to
If something looks or feels off, we'll say so. We care about quality and ensuring you get the best of our expertise.
How can we support your team?
We’d love to know what’s on your mind.
Timothy Musoke
